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« Traditional, digital, and social engagement models | Main | Online public relations sells. Socially. »

Saturday, May 30, 2009


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Arthur Yann

Absolutely agree with your points, Steve. Publicity, despite common perceptions, does not equal public relations; it's disconcerting that pundits and clients continue to get that wrong, which in turn gives rise to ridiculous predictions of PR's demise. That "publicity" in the conventional sense doesn't add a great deal in social media only reinforces the points that (1) public relations will continue to gain as social media provides opportunities to build relationships in new ways, and as companies seek guidance on effective and credible ways to leverage the new tools and (2) public relations professionals are best suited to manage a company's social media efforts.

Arthur Yann is vice president of public relations for the Public Relations Society of America (PRSA)


Great post. Yes, its all about buiding relationships and the channel has changed.New PR has to also realize that their audience now creates and disseminates content.PR pros have to listen and engage in conversation like never before to engage and empower their social media stakeholders.

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