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« 1m 46s of great social media advice from Best Buy: nice case study too? | Main | Free social media presentation for PRs who wanna get started! »

Tuesday, November 10, 2009


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Steve Seager

Thanks Ricardo.

I absolutely agree. And I think that most businesses would prefer that too. if they could see it working.

The trick is to help them build their business case. As you put it on your site, if you can help them stop mass marketing for a second - even in one small segment - and start engaging, then you have a proof point to build on.

Ricardo Bueno

Really like the image you used above!

Personally, I prefer a few really engaged customers/fans than several who aren't nearly as engaged. You know, the whole "Quality vs. Quantity" thing...

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