« Free social media presentation for PRs who wanna get started! |
| Message Audience Medium: my Holy Communications Trinity »
This article has moved to here: Definitely dudish: Mark Schumann IABC in Amsterdam on social media
Posted by Steve Seager on Wednesday, March 03, 2010 at 23:04 in brand, change, communications, conversation, Listening, social media | Permalink
brand, business results, control, IABC, mark schumann, message, social media
| Save to del.icio.us
You can follow this conversation by subscribing to the comment feed for this post.
You are welcome Joe. Thanks for the comment back.
You are spot on about credibility and getting into the heads of clients. I have an upcoming post on user personas that will hopefully set this out a little more clearly.
Meanwhile, thanks again!
Steve Seager |
Monday, March 08, 2010 at 14:46
Thanks Steve for your very readable summary.
Supplementing and underscoring what Mark had to say, businesses cannot use a B2B blog as just another marketing tool, and without proper thought, planning and organisation.
Businesses have to sound credible and act with credibility if they want clients to find their blog relevant and useful.
One way is to achieve this is to get into their clients' head to discover just what makes them tick--their fears, prejudices, preferences and problems, for example--and react accordingly.
Joe Figueiredo |
Monday, March 08, 2010 at 14:17
The comments to this entry are closed.