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Wednesday, March 03, 2010


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Steve Seager

You are welcome Joe. Thanks for the comment back.

You are spot on about credibility and getting into the heads of clients. I have an upcoming post on user personas that will hopefully set this out a little more clearly.

Meanwhile, thanks again!


Joe Figueiredo

Thanks Steve for your very readable summary.

Supplementing and underscoring what Mark had to say, businesses cannot use a B2B blog as just another marketing tool, and without proper thought, planning and organisation.

Businesses have to sound credible and act with credibility if they want clients to find their blog relevant and useful.

One way is to achieve this is to get into their clients' head to discover just what makes them tick--their fears, prejudices, preferences and problems, for example--and react accordingly.

Joe Figueiredo

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