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Tuesday, June 29, 2010

Zappos and Hsieh: the best word of mouth marketer ever?

This article has moved to here: Zappos and Hsieh: the best word of mouth marketer ever?

 

 

 

Posted by on Tuesday, June 29, 2010 at 16:53 in customer loyalty, marketing | | Comments (3) | TrackBack (0)

Tags: case study, customer service, loyalty, word of mouth, zappos

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Monday, June 21, 2010

Unilever Benelux and social media: playing catch up?

This article has moved to here: Unilever Benelux and social media: playing catch up?

 

 

 

Posted by on Monday, June 21, 2010 at 12:03 in brand, consumer behaviour, marketing, purchase funnel, social media | | Comments (0) | TrackBack (0)

Tags: brand, case study, social media, unilever

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